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How Much Does It Cost?

Unit pricing: how to compare products of different sizes

How to calculate price per kilo, pound or litre, convert units and avoid common packaging and offer traps.

Updated: 4 minOCLUS Agency

A pack’s price doesn’t tell you whether it is cheap. To compare, bring every product to the same unit: kilo or pound, litre or fluid ounce, or item.

The formula

Price per unit of measure = price ÷ quantity in that unit
(16 oz = 1 lb; 250 g = 0.25 kg)

Example: an 8 oz pack at $2.49 costs 2.49 ÷ 0.5 = $4.98 per lb. A 24 oz pack at $5.99 costs 5.99 ÷ 1.5 = $3.99 per lb. A 16 oz store brand at $3.49 costs $3.49 per lb: the cheapest, even though the big pack looked like the deal.

Useful conversions

UnitEquals
1 pound (lb)0.45359237 kg
1 ounce (oz)28.35 g
1 US fluid ounce29.57 ml
1 US gallon3.785 L

Common traps

  • Multi-buy offers: use the total price and total quantity you take home.
  • Drained weight: for canned goods compare the product without the liquid.
  • Concentrates: for detergents compare per wash, not per litre.
  • Shelf life: the big pack only saves money if you use it before it goes off.

Many shops show a unit price on the shelf label (in the EU it is required, with exceptions, by Directive 98/6/EC). Checking with the calculator is still useful across shops or different formats.

Sources and references

Tools to apply it

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